.Column Sights: 15.Ever pondered how a power engineer ends up managing an influencer advertising system? Jonathan Eg, CEO of Partipost, spills over the herbal tea on The Adrian Show.Trick takeaways:.Why exchanging protocols led to solitude (and also an occupation pivot).The magic formula: credibility + consistency = influencer effectiveness.B2B influencer advertising in Asia: It is actually coming, yet little by little.AI influencers: Cool, yet most likely won't replace your BFF's Instagram.The settlement trouble beleaguering influencer advertising (and exactly how Partipost is tackling it).Enjoyable fact: Jonathan's papa awaits Mondays. Yes, you go through that right.Profits: The influencer advertising yard is actually growing a lot faster than you can say "wipe up." Coming from micro-influencers to artificial intelligence characters, the video game is actually transforming-- but genuineness still reigns supreme.So, prior to you cross out that good friend along with 200 fans as "not influential," keep in mind: in the world of nano-influencers, your bestie might only be actually the upcoming huge thing.Tune in for even more influencer knowledge and also possibly pick up an idea or 2 for your personal Instagram video game!